Which social network is suitable for your business?
You should choose your main social media given the personality of your business audience and you must focus most of your activity on that media. Of course, you should not make a mistake, and being present in all social media is recommended, but for example, if your business is business-to-business (B2B), LinkedIn is certainly a better option for you. You can perform 70% of your activity on LinkedIn and perform the rest 30% on Facebook, Instagram, Twitter and Pinterest. Of course, you should not neglect the pay per click (PPC) ads that you can do on social media.