About SEO Content; A Guide to Create Content for SEO
What is “SEO content”? What kinds of SEO content are there? What is my strategy of SEO content? If you are somehow new to the world of search marketing ...
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If you are somehow new to the world of search marketing, you may have heard about the term “SEO content” discussed in marketing meetings. This beginner’s guide has been designed for answering three questions:
- What is “SEO content”?
- What kinds of SEO content are there?
- What is my strategy of SEO content?
If you have any question on strategies for SEO content creation that there is no answer for that here, inform me in the comments and I will answer your questions here or in a future blog post. In addition, if you are looking for SEO factors on COVID-19, visit our post 13 SEO Strategies for SMBs During COVID-19.
But befor that it is better to know about: Local Seo - City Page Content Writing Service
In order to realize what marketers mean by SEO content, it would be useful to break down the phrase into its components:
- “SEO” refers to search engine optimization, or the process of optimization of a website so that people can find it easily via search engines such as Google.
- “Content” refers to any information which exists on the web and can be consumed on the web (more on different types of content below).
Thus, putting these two concepts together: SEO content is any content which is established with the goal of attracting search engine traffic.
I do not want to tell you everything you should know about optimizing your content for search engines; However, here is a fast refresher on what you should do for SEO in your web content:
- Refreshing the keyword: If you need to create traffic via search, it would be best to search keywords before you begin writing. In this way, you can focus on keywords for which a specific amount of search volume already exists – in other words, write about the topics that people are already looking for information.
- Optimizing the keyword: Be informed of where and how to use keywords in your content for maximum ability to search. (SEOMoz presents a great guide for on-page optimization.)
- Organizing the content: The content on your website should be organized logically. That is not only good for SEO, but it helps visitors on your website to find other relevant content easily. (The longer they remain on your website, the better.)
- Promoting the content : Promote visibility to new content you establish by sharing it on social networks and creating some links to your content (both internally and from external websites).
A Quick Word on Purpose
It is significant to remember that if search engine traffic is your only goal, your results will may suffer. In order to satisfy the search engines (that will reward you with high rankings over time) and potential customers, as well as return visitors, you should propose a value above and beyond search engine optimization. In other words, do not create “thin” content which ranks and get clicks, but fails to present any additional value to the search engine user. The websites which promote “thin,” low-value content run the risk of being penalized by Google; in addition, they tend to have high reward rates but low conversion rates.
SEO content can involve any of the following factors:
- Product Pages – These are the important parts of any retail E-commerce website. A perfect product page can serve as both SEO content and a PPC landing page.
- Blog Posts – A blog is one of the easiest ways for creating a regular stream of effective SEO content. Generally, blog posts are more involved and more probably to attract links compared to product pages, thus they can be a great way for creating some authority for your website. (Remember that blogs are highly flexible, and you can apply them to host any of the following types of content on this list.)
- Articles – Think about news article, interviews, or features. It is the main type of content you can find on most websites with a style of newspaper or magazine.
- Lists – A list is only a type of article, but framing it as a list (such as “10 Ways to Reduce Your Energy Bill” or “101 Factors I Hate on Google”) makes it easier to scan. Such titles are more clickable while being found in search results or in social media feeds.
- Guides – A guide is a longer content which explains how to do something in details. (Most of the time, guides are divided into multiple web pages, although it is a good measure to let users to see long content as a single page if they wish.) You can post a full guide on your website or you can post a summary, which requires visitors to fill out a registration form in order to read the full guide. It can be an appropriate way to create leads, but remember that putting up a registration wall will probably decrease the amount of SEO traffic you can result in that guide.
- Videos – Generally, there are fewer videos on the web compared to the pages of text; As a result, it can be easier to rank on the first page for a competitive keyword through creating a video instead of an article. Depending on what kind of website or business you have, videos can be a perfect way for attracting an audience. Consider creating video tutorials of how to apply your products or show a process related to your business – for instance, a plumber can make a video to show how to unclog a sink. (Note: You may consider including a text transcript of your video. Here are some extra factors to optimize optimizing .)
- Infographics – Infographics or large images which include a great deal of data (often in the form of graphs) on a single subject, can rack up numerous page views and links. Nevertheless, as so much of the content is included in the image and not readable as text through search engines, it is essential to optimize the rest of the page carefully. You can apply one of these five free formats to start.
- Slideshows – A slideshow is a way of displaying some relevant images. Sometimes photos are more significant than text – say you are attempting to indicate what all the stars wore to the Oscars. Here, the SEO of your title, captions, image file names, etc. are significant as there is less for the search engines to “read.”
- Glossaries – I can swear that more people use Google to search for terms than they use a dictionary. If you work in a specialized industry, a well-built glossary can be a perfect way for capturing some search traffic. Think of cooking terms, medical terms, fashion terms, architectural terms …
- Directories – A directory is a good taxonomy of links for websites or resources on a given topic. For instance, a perfume blog may establish a directory of places for buying perfume, from main department stores to independent shops across the country.
These factors are only some of the basic kinds of SEO content, but do not let this list limit you – the probabilities are endless.
If you have been generating content in a haphazard manner with the hope that some of it finally ranks, it’s time to commit to a more methodical strategy of SEO content for the web.
These are four steps to define and refine your SEO content strategy:
First of all, specify your goals as a website or business. Are you attempting to drive sales via your website? Do you construct your website through ads and thus only aim to enhance traffic and return readership? Your goals will specify what kinds of content you should focus on.
If you are attempting to drive product sales, your primary focus should be attractive, informative product pages which are optimized for both search and conversions. Your secondary focus could be useful blog content which shows when and how to apply your products, linking to such pages where related (although it is best if your blog is not completely self-promotional).
If your website works based on an advertising model and the goal is attracting new readers via search, you will aim to focus on rich content (e.g. long-form articles or video resources which are informative, entertaining, or both) with “stickiness” (“sticky” content makes you visitors stay on your website longer or encourages them to come back later).
Consider your audience – surveys and your analytics software can help you obtain a better picture of your ordinary visitor or client. Regard developing marketing personas or characters which present your ideal visitors and customers. Then, think of the kinds of content those personas would be searching for.
For instance, if you operate a B2B website which targets C-level executives, you may want to establish high-level white papers which can be downloaded and saved for reading later.
If your audience include teenagers, you may aim to focus on frequent updates with less text but more images and video. In addition, you may aim to make sure that your website is optimized for mobile usage.
When you think of who you are targeting and why, you can begin establishing an editorial calendar. An editorial calendar is a schedule that says when you will publish new content and what kind of content it will be. It will help you keep with a normal schedule (It is significant to establish new content regularly if you have a blog), and prevent you from coming up with a topic for new content at the last minute.
Here are some factors for establishing and adhering to an editorial calendar:
Using Outlook (or Google Calendar) – Attempt to the editorial calendar with your marketing team. Establish reminders for authors so that they receive a notification while a deadline is received.
Considering the creation of ongoing features – For instance, a food blog may conduct a meatless recipe every Monday. Many blogs link roundups once per week (including this one). Establish a category page for every ongoing feature, so visitors can realize all of your Meatless Monday recipes or link roundups in a place.
Giving a plenty of lead time to yourself -While producing more complicated kinds of content, like videos and infographics. Most of the time, such a thing requires multiple rounds of edits to perfect and is more complicated to optimize for search.
Not planning too far out in advance – Most of the time, calendars get derailed after one or two month due to the changes in marketing goals, budgets, or employees. Thus, do not attempt to plan a schedule for the next year and risk wasting a lot of time and endeavor.
Ultimately, remain on top of your website’s analytics. Analyze your SEO content on a regular basis to see what is working and what is not. The good measures of success involve page views, links, comments (on blog posts and some other kinds of content), social shares (Facebook likes, tweets, etc.), as well as conversion rates. Your analysis should have two goals:
Studying your successes so that you can repeat such strategies – Look for models. Does your audience like videos? After that, make more videos! Set your editorial calendar forward so that you can spend more time and effort on the content types which actually resonate.
Carving out time for updating and enhancing older SEO content – If you have attempted to optimize an article for a special keyword, but it is getting more traffic for a various kind of that keyword, go back in and optimize it again for the new keyword. You may be able to enhance traffic significantly through putting the keyword in the title, for instance.
Here, you have it – SEO Content 101. As described earlier, please inform me in the comments if you have other question on creating and optimizing content for SEO.