Produce more visual content in your content marketing strategy
You need to pay special attention to sustainability which is necessary for the success of content marketing strategy. You should produce content on a ...
Topics for Produce more visual content in your content marketing strategy
Visual content is online content which is basically image-based. Common forms of visual content involve photos, charts, graphs, infographics, online videos, page photos, behavioral patterns, and slides.
Visual content is exploding. Many social media platforms including YouTube and Instagram are growing rapidly and 37% of marketers refer to visual content as their "most significant" type of content.
A visual version of a concept, strategy or idea.
Why should we use this type of visual content?
Concepts are hard to explain ... but they are easy to visualize and when someone wants to explain this concept on a website, they may use your visual image and even link to you.
Some time ago, I wanted to describe the "APP formula". The APP formula is a strategy which helps you write interesting blog post introductions, but I created a visual version of the concept instead of just explaining.
What is a native video?
A video which is created specifically for a social network such as:
Now you may ask why this kind of visual content?
Facebook wants you to stay on Facebook.
Twitter wants you to stay on Twitter.
When you post something which takes people away from that platform, your post is buried, but if you can keep individuals on that network, you will be considered golden and videos are the best way to do so.
What are the final guidelines?
A full guide to a topic on a page.
- Why should we use it?
Guides give people a "stop shopping" for information about a specific topic.
In order to get a final guide, you should use a customized page, why?
A customized page tells people, "This guide is legal!"
What is a guest post infographic?
Sending guests instead of traditional guest posts with infographics.
Publishing your post on a reputable website can be difficult (Especially in the beginning)
However, when you provide infographic as a guest post, you make an offer to the website owner that he cannot refuse.
The ability to recognize and analyze images, combine them to other data sources, and improve forecasting models are necessary for conducting the emerging trends to keep up with marketing technology. The advantage of using artificial intelligence is that it lets marketers analyze the content of images using image analytics in order to better understand their effect on the company.
The analysis indicates that:
It should be noted that 90% of the information transmitted to the brain is visual and the brain processes visual information 60000 times faster than text. With the increasing prevalence of artificial intelligence, virtual reality, and the Internet of Things, the ability of organizations to recognize and analyze images becomes more significant Companies can use it for determining content marketing strategies, making changes to future products based on the popularity of current models, understanding how their products look, using them in real life, and even creating real-time supply chains. Decisions depend on demand in various geographies.
When you scroll down from the top of your Facebook news feed, which of the following content catches your eye the most - a long text post about your favorite topic or an eye-catching infographic based on the same information?
If your choice is infographic, you should know that you are not alone. An image is more likely to catch individuals’ attention. People process visual content more easily than textual content. Such a phenomenon is known as image superiority effect.
As long as this is the case, your content marketing strategy should involve the occasional production of infographics, images, or videos alongside the usual content of your blog. You can easily share this type of content both through social media channels and via email.
On the other hand, if you only share links to your articles, you will probably realize that some people are not upset when they click on your link. A good example for the significance of visual content has been the gradual increase in the search for the word "infographic" during the recent years. (You can check this out on Google Trend). There has been a considerable increase in the number of searches for this term during the last five years.
In fact, infographics are so powerful that the Sumo team experienced a 400% increase in revenue after implementing the infographic strategy.
You need to pay special attention to sustainability which is necessary for the success of content marketing strategy. You should produce content on a regular basis and prove to your readers that they can trust you. It may be impossible to produce content daily, especially if you aim to create quality content.
Nevertheless, your content production schedule should be such that you publish at least two articles a week. You can even set a goal and post three to four posts every week. In addition, you can publish a weekly newsletter and keep your clients up to date. In this way, you can attract the readers who do not check your website regularly but who subscribe to your newsletter.
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