Topics for suitable content for product description pages
One of the most significant tasks of content marketers is to write product descriptions. In content marketing, the product descriptions which are carefully written and follow the principles are highly valuable. Google gives good points to the product introduction pages which are easy to understand. In order to write a description and introduction of products in form of marketing content which is of interest to Google and customers, we should know which words and phrases to use and which not to use. In addition, we should consider the psychology of the audience while introducing products.
All consumers suffer from some kind of torment before buying a product. Consumers suffer from a guilty conscience for spending their money in order to buy a product, especially if it is for personal use. In content marketing, this feeling of customers should be known and efforts should be made to eliminate it. If your marketing content can alleviate the customer's conscience for buying, you will be able to sell.
In addition, you will cause customer satisfaction and repurchase by creating a good feeling in the audience. The content of the introduction pages and product descriptions should best smooth the torment of the customer's conscience. In order to produce the suitable content of these pages, good results can be obtained by observing the principles of psychology. Here are the do's and don'ts of the content of the introduction pages and product description:
- Customers should know that this is a special offer and only one at a time
- Informing the customers that the lowest price has been offered to them
- Present the product as unique
- Mention the necessity of the product for a specific use or situation (you will surely need these shoes on your trip to the north)
- Induce the customers that it is financially efficient to buy the product (you will not need to buy any more shoes during the summer)
- Emphasize the various uses of the product (these sports pants can be used as a pair of formal pants using a belt and changing the model of shoes)
- Never use the work “expensive”
- Do not use the imperative verbs such as "buy". Offer to buy the product.
- Do not use the words "maybe", "almost", "somehow".
- Do not use the words "extraordinary" and "amazing". Such words are not appropriate due to excessive use.
- Do not use the words "in fact", "actually", "really".
The first step in writing a product description is to define your target audience. You want to determine which feature is most interesting to your potential buyers.
This starts with understanding your buyer personality and analyzing the characteristics of your potential customers. The buyer's personality can help you figure out which feature is most valuable to your customers.
As you write your product description, keep the following questions in mind:
- How did this person reach your page?
- What are his interests in general?
- Why is this person specifically interested in your Shopify store?
- How can this person describe the product to a friend?
- What features or benefits is this person most interested in?
With these questions in mind while writing your product version, you can better write a description for the product. The character of the buyer is not only the one who is buying a lamp.
Instead, the buyer is more likely to be interested in natural home remedies, especially when it comes to allergies. In this case, the potential buyer is interested in getting information about these treatments in the product description. Instead of focusing on the decorative features of the lamp, like many other product descriptions for lamps, the customer focuses on the features which are of most interest to his/her personal buyer.
This issue completely results in Rule No. 2 for writing product descriptions.
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As a business owner, you are highly excited to share all the quality of your products. You aim to show that your product has the best and most unique features.
However, the buyer is not necessarily interested in the trivial features of the product. Rather, they want to know how it can benefit them.
Product feature is the real expression of product technical information. On the other hand, a product advantage states how the product can improve the buyer's life.
If we take a closer look at the highly unique product descriptions from above, we can learn about the main features of the product, as well as its benefits.
A good product description should mention all the related details, convince the buyer of its benefits, and provide an emotional punch.
Emotions can affect buyer behavior thus your product description is a good place in order to create emotions.
By filling any gap of potential buyers about the product.
Sivana Spirit does a nice job of describing her product for her natural amethyst ring. The product description involves some features, but focuses more on the story of the main feature: Amethyst. It does this through focusing on the traditional spiritual benefits of amethyst. This issue focuses especially on the methods of using it and makes it easy for the customer to imagine this ring in her life.
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